Brand Recognition
As I begin today to talk about ‘brand recognition’, let me do a little game of ‘association’. Now sometimes ‘brand recognition’ has to do with stuff; at other times, it has to do with people groups … and that’s what I’m talking about today. Let’s give this a try… When I use the word ‘American,’ you know what that means, right? How about if I were say ‘Kiwanis’? You know those folks, don’t you? How about ‘Wisconsin Badger’ (like Jessica Gorsline starting this fall)… Or ‘Green Bay Packer’—those who wear...